Drive Electric Earth Day


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Want to organize or help with an event? Go to our events page to see if there's one near you, then go to the volunteer page to offer your assistance. Thank you!

Drive Electric Earth Day is an outreach effort that consists of EV activities staged in cities coast to coast and internationally. The goal is to share the experience of electric vehicle owners and bring information about the many reasons to adopt electric vehicles to consumers, policymakers, the media, and the general public.

Plug In America, the Sierra Club, and the Electric Auto Association have organized Drive Electric Earth Day since its debut in 2019.

While the national organizers will help as they can, it is up to each city captain to ensure the overall success of the local events based on good planning, publicity, and outreach. We hope this page will help event organizers and volunteers achieve success.

Getting Started

We call each local lead organizer a city captain. Each city captain leads the organizing effort and ideally assembles a team of volunteers to ensure the success of a Drive Electric Earth Day (DEED) event. This section describes what we have found to be the best practices for effective events. This section provides a basic overview of a city captain's role. A city captain can be anyone from a Plug In America, Sierra Club, or Electric Auto Association member to an enthusiastic EV driver. City captains have made all of the numerous events held for Drive Electric Earth Day possible.

Who Can Be a City Captain

A city captain can be a member of Plug In America, Sierra Club, Electric Auto Association or other non-profit or government organization with a mission to promote plug-in electric vehicles. An individual EV advocate with strong community ties can also be a city captain. In order to retain the independent, grassroots flavor that makes DEED a success, companies or corporate representatives may not take the lead in organizing local DEED events. If individuals who are part of specific companies do want to play a key role in organizing an event, we encourage them to partner with a community group that will take the lead.

Establish a Planning Committee

A team can accomplish more than an army of one! While it's important to have one city captain (or two city co-captains) in charge of overseeing the entire local Drive Electric event effort, it's equally important to have a group or committee involved in the planning process. More people involved in organizing your event will allow you to generate more ideas for a successful event and evenly spread the work (securing permits, recruiting partner organizations, finding sponsors and/or determining how to cover costs, conducting publicity and media outreach, organizing an award ceremony, etc.). Given that each person involved has his/her own personal and professional networks, a planning committee will also ensure that you will have a better-attended event.

This web site will help you manage your event and recruit participants and volunteers. If you are looking for volunteers to help organize your event, let us know; we can email supporters in your area and have them sign up via the web site.

Find a Location

Come to the People. It's much easier to get good attendance at events when we organize Drive Electric events in conjunction with existing events or in places where lots of people will likely already be congregating. Examples include farmers' markets, eco-fairs, work-site employee fairs, auto shows, and parking lots of popular stores or libraries open on the day of your event. Permission or permits may be necessary.

Seek to Reach the Uninitiated. There's nothing more fun than a rally with fellow plug-in advocates. But in order to help the plug-in movement thrive and grow, we must reach out to people who know little, or even nothing, about electric transportation. A big parade can help attract media and politicians who might otherwise skip your event, but try to find a densely populated street or path so that most of those observing are new to EVs. Likewise, let's try to stage events in new places and with, or for, people who aren't the "choir." Parks, farmers' markets and traditional auto rallies or shows, noted above, are good ideas.

Choose Event Activities

Local groups are best able to determine the type of events that will be effective, popular, and feasible in their own communities. You'll want to plan an event that builds upon existing community events, is accessible by public transit when possible, will maximize crowds, and will be appealing to the media. Here are some event activity ideas. Details on planning these kinds of events are below in the Planning Activities section.

Electric Tailgate Party
Gather electric vehicles in a parking lot or other convenient location suited to the expected number of vehicles and guests. Show off the cars and provide information. Consider offering test-rides to the public, the media, and policymakers.

EV Showcase
Include a few EVs and charging units at an eco-fair, farmers' market, auto show, or other existing event. Set up tables with information about EVs.

Electric Vehicle Parade
Gather as many electric vehicles as possible to drive along a planned parade route. This would be a terrific media opportunity.

We have seen that when people drive or take rides in EVs, they are much more likely to appreciate that these vehicles are real, plausible, fun, and exciting – and to make a purchase or lease. We understand that test drives or test rides may not be possible for all events, but we encourage all city captains to think about how they might make ride-and-drives a component of their events.

Award Ceremony/Press Conference
We want to emphasize a celebration of EVs at these events, and awards are a great way to celebrate. Present an award to a local company, public official, agency, or community organization that has done a lot to promote EV-readiness in your community. Examples include installation of EV charging stations, public education about EVs, a new utility program with discount rates for EV charging or off-peak charging, or launch of a new EV-related business or product. Consider asking a local official or celebrity to present the award. Invite elected officials, such as state or national senators and representatives. Remember that if they accept your invitation you'll likely need to give them an opportunity to speak.

Ribbon Cutting/Initiative Launch
Is there an EV-related initiative in your community that could be first announced or launched at your event? Consider the installation of new public charging units, a new EV-readiness or public education or permitting program, or a new EV-related product that was developed or will be developed in your community. Promote the event as "the first-ever..." to enhance the drama.

Planning Online Events

There are many ways to move your EV education efforts online. Please see below for a list of ideas, tools and information resources.

Online Event Ideas

An online event can be a formal webinar presentation to your friends and colleagues or a fun, informative post to your followers on social media. Here are some ideas to get you started.

  • Virtual EV Test Drive Record yourself driving an EV and talking about the various features of the vehicle using Facebook Live or a similar streaming service. You can also talk about specific EV driving features such as one pedal driving, instant torque, and regenerative braking.
  • Under the Hood Record a video showing the mechanics of an EV and pointing out how it’s different from a regular gas vehicle. Be prepared to elaborate on FAQ topics such as battery warranty and charging in the rain.
  • EV 101 Webinar There are many free webinar services you can use to present a slideshow presentation on the basics of EVs. Below you can find a list of webinar providers.
  • EV 101 Conference Call Do you enjoy public speaking? Host a conference call where the public can ask questions about EVs. Below you can find a list of conference call providers.

Online Event Tools

Below you’ll find a list of tools to help you live stream a video, host a webinar, or lead a conference call.

Live streaming a video on social media

  • Facebook Live allows you to live stream to your followers via your phone or laptop.
  • Instagram Live allows you to live stream to your followers via the app.
  • YouTube Live allows you to live stream to any who has your YouTube live link. It takes 24 hours to get access to the live stream so plan accordingly.

Virtual event and conference call services

  • Zoom Free video conference and meeting service with the ability to host up to 100 participants.
  • Google Hangouts Free video conferencing service that allows for screen sharing and dial-in options.
  • ezTalks Free meeting service that can host up to 100 participants and allows for local MP4 recording.
  • Be.Live Free plan that allows you to stream to social media platforms such as Facebook Live.
  • UberConference Free meeting service that allows for up to 50 participants.
  • GoToMeeting and GoToWebinar Webinar and meeting service with a free trial period. Features include screen sharing and recording.
  • Meeting service with a free trial period. Allows for screen sharing.


Planning In-Person Events

This section provides details on various aspects of planning and running a Drive Electric event.

It may be advantageous to invite corporations and municipalities involved in the EV space to participate in the event. Participation may involve donating money, food, or materials to offset the costs of the event; providing vehicles for showcase/test-rides; setting up a table or booth with information; providing a speaker; publicizing the event to their customers/constituents; etc. City captains are encouraged to ask their cities to officially sponsor the event.

See the Local Support section for various template documents for reaching out to local elected officials and businesses.

General Suggestions for Corporate Involvement

  • Provide an online or phyical event space.
  • Promote Drive Electric Earth Day by issuing a press release, sending an email or mailing to customers, and/or trumpeting Drive Electric Earth Day on social media.
  • Donate an item or service for a prize drawing in an online event.
  • Donate food or other items to help offset the costs of local events.
  • Contribute funds to offset the costs of local events.
  • Provide an online event speaker information at a local event's booth or table.
  • Provide vehicles or charging units to showcase.
  • Provide charging units for event participants to use to charge their vehicles.
  • Provide vehicles for in-person or virtual test-drives.
  • The names and logos of sponsoring companies may, and should, be included on promotional and press materials. However, if the sponsor is an auto company that manufactures EVs and gas-powered vehicles, any reference to that company in event promotional materials should, whenever possible, be in conjunction with the name of the electric vehicle not just the automaker name. For example, "The Nissan Leaf" is preferred over just "Nissan").
  • All promotional materials (press releases, posters, flyers, etc.) must include "National Drive Electric Week is presented by Plug In America, Sierra Club, and Electric Auto Association" or a similar, substantially equivalent, statement. Web links and logos of the three presenting organizations should be included when appropriate.
  • The names of sponsoring companies may be included on local press releases in the form of quotes and factual information (like "General Motors participated in the event by providing test-rides of its Chevy Volts...").
  • Corporate engagement cannot be described as a "partnership," as that word has other implications for our organizations.

Accepting Gifts

City captains are obviously free to accept support in any appropriate form from sponsors. In some cases sponsors may want to donate to a 501(c)3 organization for tax purposes. Setting up a 501(c)3 corporation to run a single event may be impractical, so events may wish to do fundraising under a sponsoring umbrella organization. These arrangements must be made in advance. In cases where the city captain has a relationship with Sierra Club or Electric Auto Association, one of these organizations may be able to play this role. Below are some guidelines from each of the organizations.

Sierra Club

The Sierra Club has strict requirements for corporate donations and gifts, which include the following:

  • Gifts of all sizes are encouraged.
  • Gifts to Sierra Club entities greater than $5,000 need to be approved by Sierra Club’s Corp Gifts Committee.
  • No gifts of any amount are allowed from automakers that manufacture gasoline-powered vehicles or from utilities.
  • Before accepting any corporate donations or sponsorships on behalf of a Sierra Club chapter, please review the Corporate Gift Acceptance Policy

Electric Auto Association

Normal EAA chapter rules and guidelines apply. Contact EAA [president at electricauto dot org] Raejean Fellows for more information.

Getting Electric Vehicles for the Event

Ask local community members who drive EVs or plug-in hybrids.
Many are more than willing to take people for drives and show off their proud set of wheels. This is also a way for us to recognize people who may be interested in getting involved in EV advocacy. Electric Auto Association chapters are a good place to start looking for EV owners. Online forums such as those for the Nissan LEAF, Chevy Volt, and Tesla vehicles may also be helpful. There are even some Facebook groups for electric vehicle owners in different cities (e.g. Seattle Nissan Leaf Owners).

Ask your local dealerships.
If they have a car available, dealerships may jump at the chance to show off their product to a friendly audience. Having a salesperson present may be beneficial so he or she can help answer questions. But keep in mind that we want this to be a community-organized event that does not appear to be organized by a particular company or that is promoting one product over another. We want to create an environment free of sales pressure for all who attend our events.

Collaborate with corporate offices.
Our national organizations are reaching out to certain EV-related companies to determine opportunities for companies to provide EVs for publicity events. We will inform you of any of these types of opportunities if we find them in your local area. We also encourage you to make these local connections.


If you're planning to offer test drives or test rides at your event, plan a route ahead of time: something that is not too long so participants can get back to other guests, but varied enough to get a good feel for the car. A good route should have:

  • Little traffic, and no children playing nearby
  • Plenty of room to legally accelerate
  • A few twists
  • A place for a complete stop/start
  • Mostly right turns, to avoid waiting for traffic or signals

Here is information that you can send to participants who are considering doing test rides/drives:

It is your decision what you want to let guests do with your vehicle: look at it, sit in it, ride in it, or drive it. If you'd like to specify any rules or limits, you might want to put a note on the car indicating so. The more you let test-drivers do, the more likely they are to be enthusiastic, but it's important to balance that with your comfort level with having others in your car.

Check your insurance policy beforehand or check with your agent to inquire about coverage when someone else is driving your car. You can probably let others drive the car for quick trips, but check first, as a few policies will not cover even that.

Note that you can't accept money for rides or drives, as that would count as commercial use.

Ask for a valid driver license from anyone wishing to drive.

While on a test ride, here are some things that you might point out:

  • Quietness
  • Lack of vibration
  • No jerking or shifting while accelerating
  • Immediate throttle response – no need to wait for downshifting, rpms, or a turbo
  • Power regeneration, rather than wasting energy in braking

Organizing an EV Ride and Drive can involve many moving parts and partners, so it's important to create a project plan to share with your team and track your progress. To help you get started, please download this EV Ride and Drive Project Plan template that can be edited to fit your event.

Planning Activities

Here are some details on planning specific activities at your event.

Electric Tailgate Party
Organize the provision of music and food. Provide drivers one or more charging units to use.

EV Showcase
Inquire about whether tables and tents are included. Permission or permits are likely necessary.

Electric Vehicle Parade
Check with your city to see if you need a permit for the parade, and keep in mind that there could be significant logistical, financial, and time-related costs associated with a permit. You could also bring the cars together in one location and have an informal parade that does not require a permit. Media tip: Getting your city to officially participate in your parade will help draw media. You could also stage a press conference before the parade, inviting the mayor and other local dignitaries or EV "stars" to speak. Also, create some exciting visuals to attract TV news cameras, like decorated cars with streamers and posters, and have kids/families, bikers, and dancers join the parade between EVs. Media bonus points if people dance "The Electric Slide"!

Ambassador Schools

To raise awareness of EV benefits among our youth, Drive Electric Earth Day has an initiative to involve high schools and colleges nationwide. It's simple: Each local event partners with a school or college near that event. That Ambassador School invites its faculty, staff, students and parents to the event and hosts an EV lecture, if desired. In turn, the local event adds the Ambassador School's name to it press releases.

How it Works:

  • Ask a high school or college near your event if they’d like to be a Drive Electric Earth Day Ambassador School. sample school invitation
  • Add the name of your Ambassador School to your press release. sample press release
  • Ask the school to invite its faculty, staff, students and parents to your event. sample staff invitation
  • Ask the school if they’d like to host a brief class lecture/discussion about EVs the week before your event, identify a speaker for this, and coordinate the lecture with the school.

As an Ambassador School, all the school needs to do is:

  • Invite its faculty, staff, students and parents to attend your Drive Electric Earth Day event.
  • Consider hosting a brief class lecture/discussion about EVs by your City Captain, or another volunteer.
  • Of course, if your school wants to do even more, such as displaying an EV it has converted at your event, by all means!

As an Ambassador School, the school receives:

  • Name recognition in your media alerts and on the Drive Electric Earth Day website.
  • A free class lecture about EVs.

Ambassador Schools will help you and Drive Electric Earth Day by:

  • Helping us spread the EV message beyond the “choir.”
  • Adding a newsworthy focus on youth education to Drive Electric Earth Day, which has the potential to help every City Captain and Drive Electric Earth Day garner more and broader media coverage.
  • Helping kids learn about the cleanest, most fun and efficient vehicles on the road at a time when they may be obtaining their first one!

Sample Documents:

School Events

If you're interesting in organizing an EV event at a school, the Electric Vehicle Association of Greater Washington, DC has helpful advice for School EV Events.

Event Safety

Part of having a fun, successful event is following some basic safety guidelines. Use the below tips to consider how your event can be safer and more accessible to everyone.

Each city captain is responsible for the overall safety of their staff, volunteers and the attendees. Event safety suggestions are provided, but each venue is different and requires a full review for managing potential risks. For example, if alcohol is served at the event, all drivers must pass a breathalyzer test.

Basic Tips

  1. Design a site map. The site map should identify vehicle display area, exits and entrances, lost and found area, and washrooms.
  2. Make your event accessible to people with disabilities.
  3. Have a first aid kit on site.
  4. Specify event times, including adequate time before and after the event for all vendors and trades to set up their displays before the public arrives and to take down their displays after the public has left. You want to avoid the general public being present while the event is being set up or when tents and displays are being taken down.
  5. Vehicle routes should be designed to keep pedestrians and moving vehicles separated to the maximum extent possible, using K-rail, cones or other barriers. Create a test drive route on surrounding streets that is 1.5 miles to 2 miles in length and is all right-hand turns. Avoid any street maintenance or heavy traffic when considering the route.
  6. Make sure vehicle routes are safe before providing test drives or rides along that route. Event organizers are responsible for obtaining permits, road closures, or anything else required by local, state, and federal agencies for the purpose of conducting test drives or rides.

    Vehicle routes should be designed to keep pedestrians and moving vehicles separated to the maximum extent possible, using K-rail, cones or other barriers. Anyone conducting a test drive should carefully consider the route to be taken. Routes should not be overly long, have safe entry and exit paths avoiding areas of pedestrian traffic, use right-hand turns as much as possible, and avoid any street maintenance, heavy traffic and other hazards.

    Have event staff posted within the area where the test drive cars are moving to manage safety of pedestrians and vehicles. A staffer should also be posted at any point where a pedestrian walkway crosses a vehicle passage. Anyone posted at these crossings should be highly visible as drivers will be distracted by the test drive. We highly recommend that staff and volunteers are clearly visible in case of an emergency.

    Use signage, “do not cross” tape and/or traffic cones to indicate:
    1. Pedestrian only zones (no moving vehicles allowed)
    2. Pedestrian crossing zones through areas with moving vehicles
    3. Vehicle routes or places where vehicles exit and enter the event space (for ride-alongs, test drives, or attendee parking)
  7. Place trash cans and recycling bins around the area to discourage people from littering.
  8. Designate an area, table, or bin for lost and found items.
  9. Avoid events where alcohol is being served.
  10. Allow attendees and exhibitors to provide feedback and complaints. This can help your team plan for the next event.

Advanced Tips

  1. Design a site map. The site map should identify all exits and entrances, first-aid stations, temporary structures, kid zones, barricades/pylons/fencing, portable washrooms, flammable materials, emergency vehicle access, food/merchandise vendors, etc.
  2. Implement crowd control and other security measures.
    1. The level of security needed will vary depending on the location, type of event and the kind of audience that is attracted.
    2. Consider the use of “STAFF” badges, T-shirts, or unique photo ID badges for staff and volunteers.
    3. Create contingency plans for emergency situations (e.g., out of control crowd, fire, power failure, poor weather, etc.)
  3. Place signage that that indicates locations of the closest:
    1. First-aid station
    2. Emergency exits
    3. Security office
  4. Consider implementing a program for helping lost children find their parents or guardians. Create a lost and found area.
  5. Hire and train appropriate employees and/or volunteers.Keep detailed records of the shifts and locations for which employees and/or volunteers are responsible. Be aware of the labor laws in your state and follow them closely.
  6. Ensure that communication devices—such as cell phones, tablets, laptop computers, two-way radios or a public announcement system—are available and used by employees and/or volunteers. Keep battery chargers on hand to recharge devices.

Note: This is not a comprehensive list of all safe event practices. We encourage you to brainstorm other safety measures as necessary for your individual event.


The Files section below contains logos that you can use on your Drive Electric Week promotional materials. That section also contains sample documents and templates for media correspondence.

Getting the Word Out

Recruit people to attend your event through your own personal and professional networks, and reach out to allied organizations, such as environmental and transportation-focused groups in your area. Some churches and religious organizations may be interested. Provide allied organizations with a sample recruitment email to their members and/or a sample blurb they can use for their newsletters or web sites. Refer potential attendees to your event page on this site to provide more information about your event.

We recommend city captains encourage participants to register on their event page on the National Drive Electric Week web site. We'll collect and organize information about the participants and the cars they plan to bring, and facilitate sending out event information and reminders. Expect some no-shows anyway, and also people to attend without registering.

There are a number of regional car event calendars that can be useful for promoting our events to our target audience: people who are not specifically aware of electric vehicles. Some examples are listed below.

Publicize the event on web sites and through social media, such as blogs, Facebook, and Twitter. Create a Facebook event or Evite, and invite people online.

Put up flyers at local businesses.

Generating Media Coverage

Drive Electric Earth Day is a great opportunity for local and national media coverage. Events will feature terrific visuals (EVs, engaged crowds, local leaders/public figures, award ceremonies, decorations, entertainment, etc.) that may be particularly appealing for television and newspaper cameras.

What to Send to Media

To help the media cover your event, you should prepare a media alert as described below.

  Media Alert
What it is: A media alert is designed to attract media to attend an event or to write about your event before it happens, in order to get the public to attend. It includes a brief explanation of what the event is about, where the event will be held, what time, and who will attend/speak at the event.
Sierra Club, Plug In America, and Electric Auto Association will issue to national media outlets: Roughly three weeks before Drive Electric Earth Day
City captains should email to local news media: Two weeks before the event, and again one week, then two days before the event, unless media has already responded to your first outreach. It may be helpful to reference national press releases, which are available on the Media page.
Sample: Media Alert template (DOC, 63 KB)

There are some restrictions on sponsor recognition that apply to press releases and promotional materials in the sponsorship section of this page.

Media Contacts

It will be up to city captains or people on your event planning committee to reach out to local reporters and news outlets that cover environmental, political, transportation, and local issues and events. We suggest that city captains contact TV, newspaper, radio, and web/blog reporters in their areas. Reporters' emails can usually be found on the news outlet’s website. Following up with a phone call to make sure they received the advisory and to briefly reiterate your pitch can increase the likelihood of coverage. Mentioning any appealing visuals, speakers, or awards will also increase the likelihood of photo/video coverage.

Interview Tips

Check out these tips on how to prepare for interviews with reporters about your Drive Electric Week celebration.

Take Photos and Video

Make sure to take photos and video at your event. You can provide these photos and videos to the media, include them on your web site and social media. We ask for one great photo from each event for national reporting and promotion.

Submit Letters to the Editor or Op-Eds

Getting letters to the editor published is a great way to educate the community and policymakers about EVs. Consider submitting a letter to the editor just before or just after your event, be sure to give the date of your event which can help you get your letter published. Also, if you have a table set up at your event, we suggest you encourage eager event participants to submit letters to the editor. Provide them with talking points and user-friendly advice for submitting a letter to the editor.

Letters to the editor are typically 100-200 words and written by readers; Op-Eds are typically 500-900 words and signed by community leaders (could be one or two signers). News outlets often publish letters within 1-3 days of receipt, while Op-Eds may take weeks to get published.

See the Talking Points on EV Benefits section for suggestions on themes and statistics to include. Logistical and stylistic tips on getting letters or Op-Eds published include:

  • Letters to the Editor (LTEs) and opinion editorials (Op-Eds) are an important way for the public, policymakers, and the press to get a better informed understanding of an issue and how the public views it.
  • Find the paper's LTE or Op-Ed guidelines, usually in the opinion section of the paper's web site. This will include the email address to which you'lll send submissions as well as what is needed in addition to your name, email address, and phone number.
  • Know and stick to the word limit (often under 200 words for LTEs and 700 words for Op-Eds).
  • Reference a recent article or a current issue or event or possibly even both. For example, "The recent article EVs Lose Their Spark failed to recognize that...This Sunday, September 29, the Sierra Club, Electric Auto Association, Plug In America, and the Massachusetts Clean Cities Coalition will present an award..."
  • Keep it focused on one or two themes; mentioning all EV benefits is tempting but counter-productive.
  • Put a bit about a personal connection to the issue (if relevant), like "I drive an electric vehicle because..."
  • Keep it civil, but not bland.
  • Point out an important part of the story that is being missed.
  • Write as if you're talking to your mom (well-intentioned, but she may not know a lot about the issue), or it's your big moment to make a point in front of your whole family at Thanksgiving.
  • Keep in mind that most LTEs and Op-Eds don't get published, but the more that are submitted on a particular topic, the more likely the paper is to publish something on that topic. Don't give up!


Artwork files for the NDEW logo, partner organizations and major national sponsors, in both web and print resolution, are available in the Files section. Use of these logos is highly encouraged when making signs, posters, banners, and any other promotional materials. Be sure to read and comply with the terms of use.

Insurance Coverage

Any public site should already have insurance for people on the property. Dealers have insurance for test drives. Private owners should have their own auto insurance. So at most events, additional insurance is not required – only a small portion have required it in past years. But a few places will ask for it. Sometimes this is a request rather than demand; be sure to ask. If you find a good site but it requires insurance, your options are:

  • Acquire insurance through a local agent. You will have to find a sponsor (some insurance companies will sponsor a local auto event) or have local participants chip in to cover the cost. There are no central funds for this – we tried, but for hundreds of events the cost and paperwork demands were way too high!
  • If the event is organized primarily by Sierra Club members, the Sierra Club may be able to help by providing "proof of insurance." However, Sierra Club also has strict guidelines on this (see below).
  • If the event is organized primarily by Electric Auto Association or Plug In America members, we may be able to provide an insurance certificate as well. It is likely that all of your participants will have to sign paperwork ahead of time.
  • Try elsewhere! Think of places that are already insured for public events.

If the owner of a venue for a Drive Electric Week event has requested of local event organizers "proof of additional insured," and if the local organizer cannot provide this on his/her own, then the local organizer may approach the organization with which the organizer is most closely affiliated (Sierra Club, Plug In America, or Electric Auto Association) to inquire whether this additional help is possible. If the local organizer is not closely affiliated with any of these three groups, then the local organizer must determine how to proceed on this question on his/her own.

Events organized by Sierra Club leaders

Drive Electric Week events that Sierra Club leaders (staff or volunteers) are organizing (getting the permits, covering costs of the event, etc) can use the Sierra Club's proof of limited liability insurance if a venue requires it for the event, but this does not include test rides/drives.

Test drives and rides are not a Sierra Club activity, and the Sierra Club does not assume liability or responsibility for such activity. These rides are private relationships between the vehicle owners and the passengers, and any coverage or liability is the responsibility of the vehicle owner. If an event will include test rides/drives, that portion of the event must be organized and insured by non-Sierra Club members or organizations.

Events covered by Sierra Club insurance may incorporate ride-and-drives at the events if an auto dealer organizes that part of the event, and if the auto dealer:

  • Provides proof of Insurance from the Auto Dealer.
  • Designates a separate area for test drives, and manages it so that people have to be in line and wait their turn.
  • If possible, request that Sierra Club to be named as additionally insured on the Auto Dealer's insurance policy. If you'd like help pursuing this, please contact your Sierra Club representative.

If you'd like help pursuing this, please contact your Sierra Club representative.

For events that are covered by Sierra Club insurance and include test rides/drives not operated by auto dealers, non-Sierra Club representatives (like those from EAA, PIA, etc) need to handle all logistics, waivers, and insurance coverage.

If a non-Sierra Club group is organizing/insuring a test-ride component of an event, and a Sierra Club member, staff member, or volunteer wants to participate with their personally owned vehicle or in someone else's vehicle, this is fine, but these Sierra Club members should be informed that they are doing so at their own risk.

Sierra Club leaders and members are able to show off their parked plug-in vehicles at Drive Electric Week events – regardless of who is insuring or organizing that local event.

Events organized by PIA/EAA members

Drive Electric Week events that are organized by representatives of Plug In America or the Electric Auto Association may use a proof of limited liability insurance from Plug In America or Electric Auto Association, depending on which group they are most closely affiliated with.

Events with independent organizers

If local Drive Electric Week event organizers are not affiliated with any of these groups and need to use proof of limited liability insurance, they may be able to use the one from Plug In America.

The Event

Event Preparation

Send email to volunteers about a week before the event and again a day or two before the event. Let each volunteer know where and when to meet you (or a designated person), and reiterate their expected role/duties.

Electric Miles sign

Send email to all the registered participants. (Details coming...) (directions, electric miles sign, charging opportunities)

Print several extra Electric Miles signs (PDF, 644 KB) for displaying in vehicles. Drivers can write their current mileage at the top of this page.

Create signs to direct people to your event, explain what the event is about, etc.

Compile a list of companies to recognize at the event – Drive Electric Week sponsors, local event sponsors, companies, local officials, etc.

Determine how you'd like to have cars arranged in your area. For events with a large number of vehicles, assign a volunteer the job of directing people to parking as they arrive.

Day of the Event

As people arrive, have your assistant direct them to parking and collect any desired information (e.g. name, car make, odometer, etc.).

Electric Miles sign

If you plan to have a parade or vehicles on display, consider putting the Electric Miles sign (PDF, 644 KB) in each vehicle, and each driver can indicate the number of electric miles driven thus far.

Take photographs and video at your event.

Collect statistics – number of cars, rides/drives, visitors, etc.

Social Media

We'd like to see lots of support for Drive Electric Earth Day via Facebook, Twitter, YouTube and Instagram. Attendees are encouraged to post about their experience at events using the hashtag #DEED2021. See our social media guide for more tips and hints on how to best share your Drive Electric Earth Day experience.


Follow-up After the Event

Lay out your follow-up plan before the event to maintain your momentum and to keep folks energized and engaged. It is important to thank volunteers and active participants, collect participant contact information, ask them what they thought about the event, and ask them to get involved with future initiatives. Also remember to send the press release to reporters and bloggers who did not attend the event.

Additional Resources


Past Webinars


  • Electric Vehicle Test Drives: Planning and Safety During COVID-19: video slides
  • Marketing Your Event to the Media and Public Officials: video slides
  • Organizing a 2020 Electric Vehicle Event: In-Person or Online: video slides
  • Market Your Event: Engaging Attendees, Public Officials, and Media: video slides
  • Electric Vehicle Test Drives: Planning and Safety: video slides
  • Organizing a Great 2020 Electric Vehicle Event: video slides








Drive Electric Earth Day Logos

The Drive Electric Earth Day logo, the term Drive Electric Earth Day™ and the three organizational logos are protected by copyright and trademark. Use is granted only for promoting Drive Electric Earth Day events and are subject to the following restrictions:

  • The names and logos of sponsoring companies may, and should, be included on promotional and press materials. However, if the sponsor is an auto company that manufactures EVs and gas-powered vehicles, any reference to that company in event promotional materials should, whenever possible, be in conjunction with the name of the electric vehicle not just the automaker name. For example, "The Nissan Leaf" is preferred over just "Nissan").
  • All promotional materials (press releases, posters, flyers, etc.) must include "National Drive Electric Week is presented by Plug In America, Sierra Club, and Electric Auto Association" or a similar, substantially equivalent, statement. Web links and logos of the three presenting organizations should be included when appropriate.
  • The names of sponsoring companies may be included on local press releases in the form of quotes and factual information (like "General Motors participated in the event by providing test-rides of its Chevy Volts...").
  • Corporate engagement cannot be described as a "partnership," as that word has other implications for our organizations.

The graphic below satisfies the above requirements and can be used on flyers, posters, banners, and other promotional materials.

The logo must be used in its entirety and not modified or decorated in any way.

DEED Group Logo


  • PDF 2.4 MB, print-ready with registration marks, scales to any size
  • PNG 278 KB, 4000 x 1912, best quality hi-res bitmap format
  • JPG 397 KB, 4000 x 1912, good quality hi-res bitmap format

The logo below can be used on flyers, posters, banners, and other promotional materials for Drive Electric Earth Day events. The logo must be used in its entirety and not modified or decorated in any way.

Rectangular DEED Logo


  • EPS (CMYK) 711 KB, highest quality for printing applications, scales to any size
  • PDF (CMYK) 212 KB, highest quality for printing applications, scales to any size
  • EPS (RGB) 239 KB, highest quality for printing applications, scales to any size
  • PDF (RGB) 209 KB, highest quality for printing applications, scales to any size
  • PNG 22 KB, 720 x 546, preferred hi-res bitmap format
  • JPG 132 KB, 720 x 546, good quality hi-res bitmap format

The logo below can be used on flyers, posters, banners, and other promotional materials for Drive Electric Earth Day events. The logo must be used in its entirety and not modified or decorated in any way.

Horizontal DEED Logo


  • EPS (CMYK) 701 KB, highest quality for printing applications, scales to any size
  • PDF (CMYK) 187 KB, highest quality for printing applications, scales to any size
  • EPS (RGB) 228 KB, highest quality for printing applications, scales to any size
  • PDF (RGB) 184 KB, highest quality for printing applications, scales to any size
  • PNG 137 KB, 1320 x 364, preferred hi-res bitmap format
  • JPG 378 KB, 1320 x 364, good quality hi-res bitmap format

National Organizer Logos

The logos must be used in their entirety and not modified or decorated in any way.

The EAA restricts its logo use to only chapters and otherwise licensed entities. You may use the logo on promotional posters/flyers advertising Drive Electric Week, but will need to request permission if you wish to use the logo for other purposes (e.g. on T-shirts).

PIA logo Sierra Club logo EAA logo
PDF (509 KB, vector)
PNG (71 KB, 4001 x 2391)
GIF (87 KB, 4001 x 2391)
JPG (330 KB, 3001 x 1793)
Last updated 6/6/13
Various (Zip, 6.3 MB)
Last updated 6/26/2016
PDF (1,405 KB)
PNG (408 KB, 4000 x 1920)
GIF (101 KB, 4000 x 1920)
JPG (274 KB, 3000 x 1440)
Last updated 6/18/13


These are templates and sample documents to help with generating publicity.

Local Support

These files will help you get support from local companies and cities.

EV Ride and Drives

Documents to help run EV Ride and Drives.

For Attendees

These documents are available in print for event organizers, or you can download and print them yourself for offseason events:

You can share this vehicle sign with attendees:

Electric Miles Sign 1
PDF (644 KB)
Drivers fill in number of electric miles.
Last updated 9/6/2017

Event Kits

A limited number of FREE event kits will be available to order in February for those events with a date, time, location, and approved event description. Event kits will include a banner and printed materials to educate your attendees about EVs.

To receive the kit:

  • The event date, hours, site location must be finalized and entered onto the event page.
  • The event needs to have an event description that has passed review (allow up to 2 business days for review).
  • All of this must be completed by the order deadline.

Talking Points on EV Benefits

These can be used when speaking to the media, crafting letters to the editor, creating fact sheets, etc.

  • Electric vehicles are fun to drive. They are smooth and quiet, and their high torque – even at low speeds – provides instant accelerator response, and also better performance in snow.
  • We have momentum! Electric vehicles are selling better out of the gate than the first hybrids did. Well over one million plug-in vehicles have been sold, and the rate is accelerating as more cars come to the market.
  • These cars are easier and cheaper to fuel. Electricity for EVs costs much less than gasoline. Driving on electricity is about five times cheaper than fueling with gasoline. It is much more convenient to simply plug in when you arrive home than to stop by a gas station to fill your gas tank.
  • EVs are cheaper to maintain. Maintenance for EVs costs much less than for gasoline vehicles. EVs require no oil changes and have 10 times fewer moving parts than a gasoline-powered car. There's no engine, transmission, spark plugs, valves, fuel tank, tailpipe, distributor, starter, clutch, muffler, or catalytic converter.
  • Each year in the US we burn roughly 121 billion gallons of oil in our passenger cars and trucks.
  • Switching to plug-in electric vehicles is one of the biggest steps we can take to reduce America's dependence on oil and cut dangerous air pollution.
  • A switch to EVs will make for a more stable and secure United States. We need to stop feeding our oil addiction by sending nearly $1 billion overseas each day, often to governments unfriendly to US policies.
  • Electric and hybrid vehicles are creating good American jobs. We are building advanced technology vehicles and components in at least 20 states, creating thousands of new, good jobs. (See the Sierra Club Report.)
  • Electric Vehicles cut the dangerous air pollution that comes from conventional vehicles. The transportation sector in the United States is responsible for nearly a third of our nation's carbon pollution. The cars and light trucks on the road today account for about 20 percent of US carbon dioxide emissions. All-electric vehicles have no tail pipe emissions and, even taking into account the emissions from the electricity produced to charge EVs, these vehicles on average emit significantly less CO2 than conventional vehicles. And that's today; as we clean up the electric grid, EVs get even cleaner over time. Of course, charging EVs based on electricity that comes from solar and wind power is the cleanest way to power the vehicles.

Note that, of course, EVs get even cleaner in places with cleaner electricity sources. We recommend that you read the Union of Concerned Scientists report and update on this topic to familiarize yourself with the EV emissions profile in your region.

These are links to sites and articles with more information about electric vehicles.

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