Drive Electric Earth Day

Drive Electric Earth Day
Memphis EVs in the House!
Memphis, TN
Apr 23, 2022

Day: Saturday, April 23, 2022 NOTE: this event has already happened.
Time: 9:00 am - 4:00 pm CDT
Location: Shelby Farms Park Vistor Center Parking Area
6903 Great View Dr N
Memphis, TN 38120
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Event Report

Final Event Summary Report to Plug In America

Memphis EVs in the House

Memphis, Tennessee

2002 Drive Electric Earth Day

April 25, 2022

Location

Held at Shelby Farms Park (the Park) in Memphis, Tennessee on Saturday, April 24, 2022, from 9 A.M. until after 4 P.M., dubbed Memphis EVs in the House was a big success. The Park is a public park located just east of the city of Memphis. It is one of the twenty largest urban parks in America with 4,500 acres, in comparison covering more than five times the area of Central Park’s 843 acres in New York City. The designated route was pre-planned along with the Park’s staff and provided a safe and effective circuit for conducting the ride and drive event.

The Park has a ten-stall, solar powered free EV charging station that served as the center space for our DEED event. With the Park’s staff permission, we were able to reserve 20+ parking space immediately adjacent for park-and-ride exclusive use, thereby improving the impact of the event.

Impact and Diversity

Notwithstanding significant competition from the Memphis International

Auto Show, back from a two-year hiatus yesterday, the energy aware and environmentally committed showed up at a DEED event to help demonstrate the impact of what is possible for each of us featuring both hybrid and battery electric vehicles.

Additionally, the Park is a significant location for free public recreation and was, therefore, a location to help expose many people to EVs and the story of the twin impacts on energy production and the reduction of environmental degradation.

Despite a steady wind of nearly 20 mph that gusted to 35 mph and a temperature that peaked at 87 degrees and humidity that at times was 55 percent, most of the entire band of hearty volunteers were present for the entire event from 9 A.M. until 4 P.M.

All signage and collateral materials were appropriately branded with the required PIA-furnished branding assets, including the DEED logo.

Locally produced and sourced food was provided as an enticement for ride and drive participants. Further, a food truck owned and operated by a local Hispanic

entrepreneur was integrated into the DEED setting.

An appropriate canopy, custom produced banners, tables and traffic cones were used to enhance the setting.

The City of Memphis has an approximate population of one million and is the center of a three state (western Tennessee, eastern Arkansas, and northern Mississippi) metropolitan region of approximately 2.4 million. The racial makeup is 66% African American in Memphis and nearly 50% in the metro area. A 2021 study by the City of Memphis revealed 30% of Memphis residents live below the poverty line yielding a rank of #2 in America behind only Detroit, Michigan.

Therefore, all outreach efforts had a deliberate multi-racial impact at all socio-economic levels, genders, both urban and rural.

Our advertising outreach approach was multi-media. A high impact, live television interview at the site two days in advance was conducted. Announcements were fed and placed on social media and appropriate websites steadily over the past two weeks. A highly targeted direct mail campaign was used in the four weeks leading up to the event with weekly news release USPS mailed and emailed to all area media and elected officials in the metropolitan area, plus other thought leaders and managers in the energy community. (Copies attached, along with categorized quantities). Further, specific outreach to the Hispanic community (7.4% of the population -- US Census Bureau 2021 estimate) was achieved using paid advertising on a local Spanish-language radio station.

The estimated number of attendees was 100-125, the tally of the number of rides was relatively small, as was the drives per vehicle. However, notably, the Mayor of Shelby County, Lee Harris, did attend and was given a ride in City Captain Joe Ozegovich’s Tesla model S. 

To facilitate the pre and post surveys reporting, QR codes were created to assist attendees.

The participating vehicles included a Rivian R1T pickup truck and over twenty other EVs ranging from the Tesla Models 3, Y, S, and, X, a Chevrolet Volt, Hyundai Ioniq5, Ford Mustang Mach-E, Polestar 2, and a late-arriving BMW I8.

Grant expenditures, planned vs. actual, with variances described are contained in the attached spreadsheet.


Respectfully submitted,

Phil Zeni, Sr.

Grantee


photo by: Wes Hicks
None

Event Description

 

All attendees and volunteers are required to follow local health guidelines. It is recommended that everyone wear face masks whenever they are within six feet of another person at all Drive Electric Earth Day 2022 events. Please see this information about how to improve how your mask protects you. For more information, see our in-person event safety requirements.

The Memphis area EV owners would like to introduce you to the world of electric transportation. In fact the first cars were electric!
There is not a better place to do this than at Shelby Farms Park, as they have 10 free charging stations, which are supplied with clean solar power.

We will have a variety of electric vehicles for you to view, take a ride in and maybe even drive in. Talk and ask questions with the owners and experts of this emerging technology.

In addition, Joe Ozegovich, Sierra Club Chickasaw groups Energy chair will be there to highlight how to move away from fossil fuels, to "all electric" from a clean source. All this in the beautiful, natural setting of the "Heart Of The Park"

When: April 23rd, Time: TBD; Rain Date the 24th of April
Where: Shelby Farms Park 6903 Great View Dr N Memphis TN 38120

The most common EV questions we hear are:
  • What is the range?
  • How long does it take to charge?
  • Where are the charging stations?
  • What happens if you run out of charge?
  • What maintenance is involved?
  • How long will the batteries last?
  • How much does a new battery cost?
  • How expensive are they?
So come on out to Shelby Farms Park, Saturday the 23rd of April to celebrate Earth day with a ride of your life!

COVID-19 safety precautions will be followed for this event.

National Drive Electric Week is presented by Plug In America, the Electric Vehicle Association, the Sierra Club, and EVHybridNoire.



Registered Attendees

There are currently 72 attendees registered.

Owners of These Vehicles Have Registered To Attend

Vehicle Registered
Tesla Model 3 11
Tesla Model S 7
Ford Mustang Mach-E 2
Tesla Model Y 2
Chevrolet Volt 1
Hyundai Ioniq 5 1
Polestar 2 1
Rivian R1T 1
Tesla Model X 1
9 Models 27

Registered attendees report 949,972 electric miles driven.

Presented By

Plugin America
Electric Vehicle Association
Sierra Club
EVHybridNoire

Platinum Level Sponsor

Silver Level Sponsor

Bronze Level Sponsor

Community Partners

All DEED 2022 sponsors support Plug In America's coordination of Drive Electric Earth Day.

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